BETHESDA, MD — The Adhesive and Sealant Council (ASC), a North American trade association representing the adhesive and sealant industry, on Dec. 2 announced that Lori Crowe has joined its staff as marketing director. Crowe brings over 13 years of experience in nonprofit and corporate marketing to ASC, including managing the marketing efforts for the American Society of Landscape Architects, a national, professional association located in Washington, DC, where she helped increase annual meeting attendance, conference sponsorship participation and professional membership, and at Gables Residential, where she centralized the communications function and united 1,500 associates across the Southeast, and was editor of an award-winning associate magazine. She also has extensive experience in the areas of e-marketing campaigns, allied partnerships, project management and customized marketing solutions.
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