HIGH POINT, NC –

“Weaving Sustainability into the Corporate Fabric: Competing in the Global Marketplace,” is the theme for the 2010 All-Industry Sustainability Summit slated Dec. 1-2 at the Hilton Asheville Biltmore Park in Asheville, NC. The Summit is sponsored by the American Home Furnishings Alliance (AHFA), in partnership with Cargill’s BiOH polyols business unit.

The Summit is open to all interested persons involved in manufacturing, retail and suppliers and will spotlight companies with successful sustainability policies and practices and provide a roadmap for others to follow. Kicking off the two-day event is Ernesta Ballard, senior vice president of corporate affairs for Weyerhaeuser. Ballard will discuss her company’s internal and external sustainability reporting and describe how financial, social and environmental elements are woven into the company’s annual sustainability report.

Also speaking will be Suzanne Shelton of The Shelton Group, a Knoxville, TN-based agency that specializes in motivating mainstream consumers to make sustainable choices. Custom research commissioned by AHFA and conducted by The Shelton Group revealed that consumers understand and value some environmental attributes over others when it comes to home furnishings purchases. Shelton will explain how that research can translate into messages that resonate with today’s consumers.

The agenda also will include an update on marketing eco-friendly home furnishings, including an overview of the Federal Trade Commission’s newly released “Green Guides,” along with a presentation on “Social Accountability 101,” and information on a new “Carbon Calculator” for the home furnishings industry. Information and registration is available at ahfa.us

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