SANTA FE SPRINGS, CA – Accuride Intl announced the launch of a three-part educational program called ACE Training for its distribution field and inside sales teams. ACE is an acronym for Accuride Certified Expert.

“Graduates of our program will receive recognition as an ACE for their commitment to expanding their product knowledge,” said Calvin Luce, director of distribution sales. “Sales teams for hardware distributors have a daunting task in that they must become familiar with several manufacturers and literally thousands of products.”

Distributor sales reps are often called upon to provide advice on product selection and installation. The company designed the program to ensure its distributor reps attain a good understanding of the product line.

Have something to say? Share your thoughts with us in the comments below.