HIGH POINT, NC - Verellen Furniture owner Tom Verellen says his High Point, NC factory is growing, exploiting the appeal of environmentally friendly manufactured upholstered furniture for residential clients. A key decision: insourcing, not outsourcing, manufacture.

Using sustainable wood and organic fabrics, Verellen told the local Business Journal, gives his firm an advantage, keeping the 55-employees in Verellen's 30,000 square foot factory busy.

Verellen frames are made from kiln dried maple or white oak free of knots and splits, and finished with a natural hand applied lime or clear wax. Frames are milled by hand, built using nontoxic glues to reinforce wood dowel and screw joinery for strength. Seat construction employs 8-way hand tied springs applied to a natural jute bed.  FSC-certified hardwood.

Founded in 1999, Verellen sales are in the $7 -$10 million range, the Journal reports. Longer term Verellen believes he can reach $25 million to $40 million in revenue over the next few years, at which point he would have about  125 employees.