ORLANDO, FL - The Unfinished Furniture Association is now the Authentic Home Furnishings Association.

The UFA unveiled its new moniker last week during its annual Real Wood Furniture show at the Rosen Plaza in Orlando.

The UFA was founded in 1990 to represent manufacturers and retailers of unfinished furniture. Last year, following a survey of members, the group hired ThinkWay Strategies, a business advisory service, to help it develop a road map for the association.

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