HOLLYWOOD, FL - Thomasville Cabinetry received the Women’s Choice Award for Kitchen Cabinetry from WomenCertified Inc. The cabinetry is built for Thomasville, a unit of Heritage Home Group, by MasterBrand Cabinets, part of Fortune Brands Bome & Security. Thomasville Cabinets are sold exclusively through The Home Depot.
Awards are based on surveys of thousands of women who were asked to select the brands they would most highly recommend to others, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. University researchers survey women on what drives the consumer experience for women vs. men.
"We are honored to be chosen by American women as a brand they trust and recommend," said Cindy Hahn, executive VP marketing for MasterBrand Cabinets, Inc. "It is our goal as a company to provide product excellence."
Last year Thomasville Cabinets werre ranked highest in customer satisfaction among all cabinetry manufacturers in the J.D. Power and Associates 2013 U.S. Kitchen Cabinet Satisfaction Study. Scoring 800 on a 1,000-point scale, the study results ranked Thomasville nearly 30 points above competing cabinetry manufacturers.
Thomasville can add the Women’s Choice Award seal to its cabinets, which has value in marketing, says WomenCertified, Inc., which operates the awards. A 2012 Fleishman Hillard Study found female consumers value the opinion of others, and that over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices.
Major brands like Thomasville Cabinetry now focus on delivering a customer experience women will love. The Women’s Choice Award is intended to help identify the brands that are most recommended by women, along with those that deliver a recommendation-worthy customer experience. This can be leveraged to sway buying decisions, according to Women Certified, since 92% of Americans will seek out the recommendation of others before making a major decision according to Nielsen Research.
Women in particular earn, spend, and influence $7 trillion in consumer and business spending in the U.S.
Thomasville Cabinetry is manufactured by MasterBrand Cabinets, Inc., the largest cabinet manufacturer in North America, and sold at The Home Depot stores nationwide. Thomasville Cabinetry holds certification from the Kitchen Cabinet Manufacturers Association's Environmental Stewardship Program. www.thomasvillecabinetry.com. Heritage Home Group, the corporate successor to Furniture Brands, produces such brands such as Broyhill, Thomasville, Lane, Drexel-Heritage, Henredon, Hickory Chair, Pearson, Maitland Smith, Lane Venture, and LaBarge.
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