SAN FRANCISCO - World surfing champion Kelly Slater is collaborating with PBteen on an eco-friendly home furnishings collection for teens and pre-teen children.
Launching early April, the collection includes furniture built with FSC-certified wood, rugs made with recycled fabrics and bedding using 100% organic cotton. PBteen is a member of the Williams-Sonoma Inc. (NYSE:WSM) portfolio of brands.
"Global conservation is a focal point of the capsule collection and it falls right in line with the change and direction I’m working towards, on a professional and personal basis," said Slater, an 11 time WSL World Champion, and X-Games gold medal winner. "In collaborating with PBteen, we are creating a subtle and natural feel with this collection - something that has an authentic appeal for teens and their parents alike.”
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Added Sandra Stangl, president of Pottery Barn Brands, Williams-Sonama, "While collaborating with Kelly, he challenged our team to bring sustainability to every part of the Kelly Slater for PBteen collection. We are proud to say this is the most environmentally responsible collection we have brought to market to date. We believe it’s very empowering to show tweens and teens, regardless if they surf or not, that they can make a difference for the world’s resources by being mindful of their personal choices.”
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