HENRICO, VA - Showbest Fixture Corp named Michele Weitzel VP sales, effective September 2010. In her new role, Weitzel is responsible for planning and directing all sales operations.

Showbest president Jim Schubert says. “Weitzel is a proven leader with a track record for generating growth. She understands the needs of customers.”

Showbest Fixture also named Elizabeth Hamlett LEED AP director of marketing. She had been Showbest’s environmental and public relations manager for the past two years. Hamlett oversees all  marketing, advertising and promotional initiatives, including brand development and management, product launch strategies, packaging, online marketing, and sales promotions.