LOS ANGELES - Nova LifeStyle Inc. will expand its furniture line offerings through an agreement with more than 100 furniture brands to make their products available on Nova Lifestyle’s e-commerce website.
California-based Nova LifeStyle, a manufacturer and deliverer of lifestyle furniture, said it secured letters of intent from the furniture companies wanting to offer their products through the online platform. The website will exclusively offer the furniture and home furnishings pieces, company officials said.
The e-commerce platform, announced in April, is aimed at tapping into the consumer base of a growing Chinese middle class market, company officials said. Additionally the company will launch a mobile application during the fourth quarter to aid Chinese consumers with digital access to Nova Lifestyle’s products. The new app will also allow will also allow consumers to review the products.
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Tawny Lam, Nova LifeStyle president said they believe both the website and mobile app “will drive incremental sales for us in China, increasing our penetration and share of that market, one of our key growth initiatives."
Nova's products are made in the US, Europe, and Asia and include LifeStyle brands such as Diamond Sofa, Colorful World, Giorgio Mobili and Nova QwiK.
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