DES PLAINES, IL —The National Association of the Remodeling Industry (NARI) announced the naming of Fred Ulreich as its new CEO. Leading NARI’s Board of Directors, staff, chapters, members and partners toward growing membership and revenue through the year 2020 will be Ulreich’s main focus.

Ulreich previously served as NARI’s director of business development and national membership. He was VP of market development at Affinity Central International, and worked with Wells Fargo focusing on products for trade and alumni associations, before joining NARI. Ulreich also spent seven years as executive director at the U.S. Chamber of Commerce. He replaces Mary Busey Harris, CAE, NARI’s previous executive VP.

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