ANN ARBOR, MI - Masco Cabinetry says it is among the first companies to incorporate CORE Digital, a localized online marketing software, into its local marketing strategy.
CORE Digital allows Masco "to increase channel partner participation and provide our channel partners with a co-branded, turn-key solution easily customized," said Steve Rogal in making the announcement. Rogal is senior manager, channel marketing / lead management, at Ann Arbor, Michigan-based Masco Cabinetry.
"Balihoo's CORE Digital helps our channel partners increase their local market presence and sales," he said. "The bundle-approach allows our local partners to launch comprehensive digital campaigns, even if they are not experienced with digital media."
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