HIGH POINT, N.C. -- Residential furniture manufacturer La-Z-Boy announced its new product lineup at the spring 2012 High Point Furniture Market. The new product introductions include: motion and reclining sofas, reclining chairs, and stationary sofas. La-Z-Boy also introduced five occasional chairs and two ottomans to its Designer Choice program.
"La-Z-Boy's goal is to provide maximum comfort in a variety of great-looking, customizable styles," said Paula Hoyas, vice president of merchandising for La-Z-Boy. "This season's Market introductions uphold our commitment to provide attractive furniture designs without compromising comfort. La-Z-Boy has always offered a wide range of affordable and great-looking furniture, and our new products are no different. Each piece is highly customizable with more than 900 fabrics and 100 leathers to suit each customer's unique taste and needs."
“Live Life Comfortably” Campaign
La-Z-Boy announced it will continue it partnership with actress Brooke Shields in its “Live Life Comfortably” ad campaign.
"Partnering with La-Z-Boy has been a great experience and I am looking forward to continuing my relationship with the brand,” Shields said in a statement. “I love the work we've done together and while the brand is iconic for comfort and quality, it has been so much fun showing everyone all of their beautiful sofas, sectionals, tables, ottomans and more. I grew up with La-Z-Boy furniture in my home and it is exciting to see how much the collection has evolved beyond its legendary recliners."
First aired in the fall of 2010, the ads feature La-Z-Boy’s extended product collections including sofas, sectionals and ottomans.
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