LIGNA, interzum Organizers Plan Joint Promotions
October 12, 2012 | 9:34 am CDT

LIGNA, interzum Organizers Plan Joint PromotionsLIGNA, interzum Organizers Plan Joint PromotionsHANNOVER/COLOGNE, GERMANY - Organizers of LIGNA, the world's largest woodworking machinery trade fair, and interzum, the leading event for furniture and cabinet supplies, are working together to draw attendees to the back-to-back shows.

In a change from past years, LIGNA will precede interzum. LIGNA is scheduled for May 6-10, 2013 at the Hannover Fairgrounds. interzum will follow May 13-16 at the Cologne Fairgrounds.

Deutsche Messe and Koelnmesse, organizers of LIGNA and interzum respectively, are coodinating their international visitor promotion and marketing activities, inlcuding offering special travel packages and a single admission price for both fairs.

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