The proposed hardwood checkoff program seeks to raise funds to help raise the consumer conscious level of the value of furniture, cabinets and other products made with hardwood lumber and plywood.
Think of a hardwood version of the well-known “Got Milk,” “Beef It’s What’s for Dinner” and “Pork: The Other White Meat” promotions that are funded by a mandatory industry checkoff fee. Each of these programs is credited with helping to increase demand, and thus sales of their product categories.
As proposed, the Hardwood Lumber and Hardwood Plywood Promotion, Research and Information Order would raise monies by a checkoff fee ranging from $0.75 per $1,000 in sales of unfinished, value-added products such as dimensioned components to $3 per 1,000 square feet of production from manufacturers of hardwood plywood. (Read Wood Products Editor-in-Chief Karen Koenig’s blog: Hardwood Checkoff Promotion: Is It Right for the Industry?
Are you in favor of paying a little extra, and presumably passing it along to your customers, to support a hardwood checkoff scheme?
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