NAPPANEE, IN — Tom Halvorsen was named VP of Borkholder Furniture, a unit of Kountry Wood Furniture.
"Tom’s extensive furniture industry experience, specifically in better-end wood furniture, will be a big plus in helping Borkholder as we move forward,” said Ola Yoder, CEO of parent Kountry Wood Products.
Yoder says he purchased Borkholder in 2011 to capitalize on consumers’ increasing interest in American-made products.
“Made-in-America is coming back big-time, and we’re seeing it among consumers across the country, as well as among younger buyers,” Yoder says. “There is a growing desire for products of lasting quality.
Yoder says he was also intent on restoring Borkholder's reputation as a respected manufacturer of quality, solid wood furniture.
While the domestic furniture business has been dominated by imports in recent years, Yoder says he first noted a growing demand for American-made products in the kitchen cabinet arena, where for the past 16 years he says he has been growing market share for Kountry Wood Products.
"We are a wood company and we love woodworking and we’ve been very successful in building quality domestic products in our cabinet manufacturing business. Now, we’re translating what we have learned there into our furniture business.”
Halvorsen got his start at Action/Lane Furniture as a manager in national accounts and contract sales during the mid-1980. He moved to Stanley Furniture in 1990, and later Bernhardt Furniture and Pennsylvania House Furniture, all in senior sales and marketing positions. Most recently, was with West Bros Furniture as VP sales and marketing, with a similar role at Calvin Klein Furniture.
Founded by Freemon Borkholder more than three decades ago in Nappanee, IN, Borkholder Furniture furniture is built by skilled craftspeople in family-owned and operated Amish workshops, and sold via better-end furniture retailers across the country.
Founded by Freemon Borkholder more than three decades ago in Nappanee, IN, Borkholder Furniture furniture is built by skilled craftspeople in Amish workshops, and sold via better-end furniture retailers across the country. Borkholder began by building kitchen cabinets at Coppes Kitchen in Nappanee. Coppes Kitchens was one of the Indiana companies that made famous the “Hoosier Cabinet."
Have something to say? Share your thoughts with us in the comments below.