Kitchen manufacturers equipping their latest creations with movement systems from GRASS included Mobalpa, Gamadecor, and Häcker. Spokespersons for the companies emphasised the design aspiration and scope for differentiation.
“The movement is crucially important," says Mobalpa product marketing director François-Xavier Tesson. "When a potential kitchen purchaser enters a kitchen studio, the first thing he or she does is usually to open at least one of the drawers in the display kitchen."
The designer drawer Vionaro was of particular interest for customers.
Nicola Juliani, who is the strategy adviser for Stosa Cucine says, "I see Vionaro as an innovation for the kitchens of tomorrow. For us GRASS is the leading producer for movement solutions.”
GRASS values the partnership aspect of its relationships with customers.
“We visited both existing and new customers, all of whom actively and specifically focus on our products – there really isn’t any better form of recognition than that,” says Ronald Weber, Chairman of the GRASS Board.
"We’re glad to have the opportunity to support more and more manufacturers in finally creating an extremely stylish and functional piece of furniture of high-end quality from many parts.”
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