CHICAGO, IL - Hardwood Specialty Products, a wholesale distributor of hardwood lumber, brought its new line of alternative wood products to NeoCon 2013.

The Echo Wood line of veeners replicate the look of expensive and rare species of wood, like cherry or walnut, without hurting that species' sustainability. Besides staining, Echo Wood pulls off its mimicry with the use of real wood, made from Ayous and Basswood, as opposed to a wood substitute.