In order to assist Interzum 2013’s large number of global attendees, Koelnmesse has established a “Follow the Red Line” guide. A red line runs throughout the exhibition area, offering attendees a method to visit all exhibits and special areas in a systematic way.
For foreign and first-time visitors in particular, the red line acts as a guided route that begins at the three entrances and takes attendees through the boulevard and into the halls. The red line takes attendees to the key areas of the exhibition and enables visitors to cover all key themes via a systematic route to view exhibitors.
Interzum 2013, one of the world’s largest tradeshows for the furniture supplier and interior design industries, will have 155,000 square meters of exhibition space in ten halls and around 1,500 exhibitors. More than 52,000 visitors from approximately 130 countries are anticipated to be present. This year’s Interzum will be held May 13-16 in Cologne, Germany.
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