CHICAGO – Color will take a positive turn heading into 2015, says Sherwin-Williams annual color trends forecast, announced at NeoCon 2014 here.
The paint and coatings manufacturer's director of color marketing, Jackie Jordan, is showing the colormix 2015 collection, which features optimistic color stories that reflect the brightened outlook for the economy. The colormix 2015 forecast also seems to jive with the vibrant, even radical, colors seen in accents and particuarly panels at NeoCon this year.
“We’re seeing a more cheerful approach to design," says Jordan. “We’ve weathered the recession and are finally seeing hopeful signs of growth and expansion. Our revived good spirits echo the optimism that followed World War II, when GIs returned home from exotic locales," and a direction toward "fresh, joyful interiors.”
Sherwin-William's forecast, called "colormix 2015," identifies four upbeat streams of color, strains that run concurrently. The colors are grouped into four palettes: Chrysalis, Voyage, Buoyant and Unrestrained.
CHRYSALIS : As technology rushes relentlessly ahead, the colors of Chrysalis evoke a calm oasis — a place to pause and find balance. The palette, with colors ranging from off-black to chalky neutrals and dusty blues, is designed to create a more comfortable interior.
VOYAGE: From space tourism and undersea resorts, the far-fetched, sci-fi dreams of past decades more viable than ever. The Voyage palette looks to these outer limits, featuring hues that represent the color spectrum imagined while emerging from the water into the atmosphere – undersea teal, bright green kelp, light watery blue and deep space purple.
BUOYANT: The colors of Buoyant are reminiscent of vintage floral patterns – light and deep greens, violets and a pop of coral. In addition to renewed optimism, the palette is also inspired by the natural healing of botanicals, as well as the incorporation of green spaces into even the most densely urban environments. Backyards, once a landscaping afterthought, are now as important as front yards, with builders investing in rear “curb appeal” and outdoor rooms.
UNRESTRAINED: From bold, ethnic-inspired colors and designs to the Bohemian lifestyle, the Unrestrained palette celebrates a carefree spirit, wanderlust and pulsing color. The palette features saturated primary hues, including sunny yellow, lively turquoise and bright blue, as well as black and white. Each can be used on its own for a pop of color, or combined, to create a vibrant, energetic space.
"Some of these pallettes are perfect for furniture," said Jordan. "If you want an Unrestrained color in a room, this is the perfect pallette to look for furniture." For the kitchen, "Chrysalis is a great pallette for painted cabinetry," Jordan says. "So anything for kitchens, for bathrooms - people will love this pallette for that application."
A PDF explains the colormix trends. Here is a chart listing the colors:
THE COLORMIX 2015 COLORS
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