HIGHPOINT, NC - At the High Point Market, Klaussner Furniture spins out a line of home furnishings with country singer Tricia Yearwood, while Chicago Bears' joined with Lane Furniture to unveil the Valor recliner, sales funding Allen's Home For Wounded Warriors Foundation.
Asheboro, NC's Klaussner Home Furnishings launched an 80-piece licensed furniture collection with Trisha Yearwood, a country music star, cookbook author and Food Network host. Privately-held Klaussner touts its line as U.S. Made, and the association with the country star helps drive that point home, and target the marketing message.
Lane Furniture, once part of Furniture Brands International and now part of Heritage Home Group, whose brands include Broyhill, Drexel Heritage, Henredon, Hickory Chair, La Barge, Lane Venture, Maitland-Smith, Pearson and Thomasville.
Lane put Jared Allen, five-time all-pro defensive end football player (at left in photo) for the Chicago Bears in its High Point showroom this weekend, where he met retailers and signed footballs. The collaboration benefits Jared Allen’s Homes for Wounded Warriors with 20 percent of the proceeds benefiting the organization. Allen says he will soon be building or remodeling a handicap accessible home to suit the needs of an injured United States military veteran in North Carolina.
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