STODDARD, NH –  Carlisle Wide Plank Floors launched prefinished collections. The launch marks a major shift from custom flooring to prefinished collections, in a strategic move to increase its market with more competitive pricing and faster lead times.

Carlisle Wide Plank Floors Moves Into Pre-Finished Stock Flooring"We believe our new strategy and focus on collections is going to fuel substantial growth for Carlisle in 2015 - and will also have a significant impact on the marketplace at large,” said Carlisle’s President & CEO Michael Stanek. “We expect both production per square foot and revenue to increase by more than 20% next year as a result. We also expect to increase our sales staff by 30% in 2015.”

The 12 Carlisle Collections include a variety of wood types, colors, unique textures, and price points ranging from $8.99-$24.99 per square foot. Delivery time is 2-4 weeks for most collections. Floors are offered in white oak, heat pine, hickory, engineered flooring, quarterwawn oak,

Carlisle Wide Plank Floors is also selling the flooring direct at http://www.wideplankflooring.com/collections, Carlisle’s newly redesigned website  which has design tools for homeowners and trade professionals to select a wood floor. Carlisle will also continue to offer its custom wide plank flooring. Trade professionals get a 10% discount.

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