STODDARD, NH – Carlisle Wide Plank Floors launched prefinished collections. The launch marks a major shift from custom flooring to prefinished collections, in a strategic move to increase its market with more competitive pricing and faster lead times.
"We believe our new strategy and focus on collections is going to fuel substantial growth for Carlisle in 2015 - and will also have a significant impact on the marketplace at large,” said Carlisle’s President & CEO Michael Stanek. “We expect both production per square foot and revenue to increase by more than 20% next year as a result. We also expect to increase our sales staff by 30% in 2015.”
The 12 Carlisle Collections include a variety of wood types, colors, unique textures, and price points ranging from $8.99-$24.99 per square foot. Delivery time is 2-4 weeks for most collections. Floors are offered in white oak, heat pine, hickory, engineered flooring, quarterwawn oak,
Carlisle Wide Plank Floors is also selling the flooring direct at http://www.wideplankflooring.com/collections, Carlisle’s newly redesigned website which has design tools for homeowners and trade professionals to select a wood floor. Carlisle will also continue to offer its custom wide plank flooring. Trade professionals get a 10% discount.
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