MINNEAPOLIS, MN - The EcoMedia Division of CBS has launched a partnership with the Forest Stewardship Council U.S. to help fund environmental conservation projects nationwide.
Through the partnership, FSC will identify environmental programs. EcoMedia will provide funding to support these projects through its EcoAd program. Potential projects include family forest initiatives, watershed protection and climate change mitigation, according to FSC.
In addition to FSC, CBS's EcoMedia announced it had signed agreements with four other national nonprofit organizations, including the National Fish and Wildlife Foundation (NFWF), Waterkeeper Alliance, Enterprise Community Partners and Volunteers of America. EcoMedia already had an alliance in place with the Trust for Public Land and National Association of Counties.
CBS launched EcoMedia in 2002. Portions of monies collected from television, radio and billboard advertisers that purchase EcoAds are donated to fund EcoMedia projects.
Corey Brinkema, president of FSC U.S., said, “We welcome this opportunity to partner with EcoMedia and the advertisers of CBS to drive improvements on the ground in forests all across America."
Paul Polizzotto, president and founder of CBS EcoMedia Inc., said, “This alliance gives our EcoAd program national reach, and we are proud to be able to fund environmental initiatives on such a large scale.”
Recently EcoMedia announced the expansion of its program to target aiding education and wellness initiatives.
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