GRAND RAPIDS, MI – BIFMA International named Lisa Young to the position of chief marketing officer. The newly created role at the contract furniture industry’s leading trade association, Young will direct all branding, marketing, education, and advocacy related activities.
“Development of a strong brand presence is critical to success in today’s marketplace,” said executive director Tom Reardon. “Lisa’s experience and talents in this area will be essential to BIFMA’s continued growth and industry leadership.”
Young is currently president of the American Marketing Association of West Michigan. Prior to BIFMA, she was the marketing director of a regional law firm and spent time as a public relations consultant for multiple clients, including office furniture manufacturers.
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