LANCASTER, PA — Armstrong Cabinet Products is hosting a contest to give away a $10,000 kitchen cabinet makeover to a deserving mom.
"Armstrong Cabinet's Facebook page will become like a very public Mother's Day card all month long," Mel Heintz, product marketing manager for Armstrong Cabinets, said in a statement. "We want to engage our customers on a very personal level and it doesn't get much more personal than your mom. Recent social media research shows moms of every age are incredibly active in the social media world so it should be easy for them to solicit votes."
The contest started May 1 and runs through midnight, May 31, 2012. To enter, participants must "like" Armstrong's Facebook page and upload a photo of their mom's kitchen. The photo/mom with the most votes and which demonstrates the greatest need for a kitchen makeover will win $10,000 in Armstrong cabinets and counters.
A division of Armstrong World Industries, Armstrong Cabinet Products said it got the contest makeover idea from a survey commissioned last month. According to the company, 60 percent of survey respondents said they believed they would be mom's “hero” if they paid for her kitchen remodel. Conversely, 29 percent answered buying mom a new car, and 11 percent a diamond ring.
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