ORLANDO, FL – More than 100,000 housing professionals are expected to travel to Orlando for the 2007 International Builders’ Show (IBS). Hosted by the National Association of Home Builders, the housing industry's largest annual light construction tradeshow and exhibition will be held at the Orange County Convention Center, Feb. 7-10.
IBS plans on delivering a wide range of educational opportunities for housing professionals, with more than 290 educational sessions on topics such as sales and marketing, business management, new technologies and design trends.
New for 2007 is a “Changing Markets” education track with more than two-dozen classes, including forecasts for the home building and remodeling industries, advice on penetrating new markets and sessions that address the fundamentals of today’s marketplace. Some of the “Changing Markets” classes include:
* Cut Construction Costs: 20 Proven Techniques – Learn the 20 ways to bring land and direct construction costs down to 70% to improve profitability without cutting value and quality.
* Using the Internet in a Changing Environment – From Web-based software to online marketing, there is a lot the Internet can do to improve efficiency and profitability in a changing environment.
* It’s a Whole New World: Make Money in 2007 – This course provides information on ensuring companies are in the right place, have the right product, the right pricing and the right sales and marketing tools to maximize sales in the face of the new housing market.
* 107 Marketing Ideas for 2007 – Four industry experts present 107 ideas for success in 2007. Learn exciting new promotional, advertising and merchandising techniques in this fast-paced program.
* Selling Smart to Builders: Your Best Plays for a Changing Market – This session helps associates understand the best ways to present their products and services to builders.
“Changing Markets” is one of 19 educational tracks available to IBS attendees. For more information on registering for classes and to see the full array of educational offerings, visit www.BuildersShow.com/Seminars. Visitors can also see what the show has to offer at www.BuildersShow.com/VTS, a virtual showcase for exhibitors and their products.
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