ARCHBOLD, OH — WoodTrac Ceiling Systems, a product of Sauder Woodworking, announced the addition of Southeastern Associates Inc. as its representative in the Southeast markets, including: Georgia, Alabama, Florida, Tennessee, and Mississippi. 

Southeastern Associates is a wholesaler provider of lumber, plywood and millwork, specializing in the representation of companies manufacturing installed products.

In related news, WoodTrac Ceiling announced the addition of three new sales representatives: Ron Allender with Allender Sales Co., and Ben Grudzien and Mike Smoot with BF Grudzien & Associates. According to the company, marketing efforts from these individuals will be focused primarily in Missouri, Kansas, Illinois, and Southeast Wisconsin territories.

Sauder Woodworking Co. is North America’s leading producer of ready to assemble furniture and the nation’s fifth largest residential furniture manufacturer. WoodTrac by Sauder is the company's newest product.