MAPLEWOOD, MN - Rockler has opened its first superstore, an 11,000-square-foot location with a glass-enclosed demonstration area.
Rockler, based in Medina, MN, and competitor Woodcraft, based in Bloomington, MN, are benefiting from a wave of baby boomer retirements, bringing record sales, reports the Minneapolis Star-Tribune.
Owner Timothy Roseth told the newspaper Woodcraft's average customer is a 55-year-old male either already retired, or about to. “It sounds stereotypical, but it’s often the guy whose wife wants him to get a hobby because he’s underfoot at home,” he said.
The wave of retirees has disposable income, which is contributing to Rockler's growth. It now has 29 stores in 21 states. Revenue was between $100-$150 million in 2012, CEO Anne Jackson told the newspaper, with the highest-performing stores in densely populated areas of California and New York.
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