DALLAS - How do you get every employee to make the most of themselves, and your business,? The Container Store CEO Kip Tindell offers his guide book in, Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (Grand Central Publishing, 10/7/2014).

On sale at the Container Store, of course, but also at Amazon for $25.20, the book begins with Tindell's audacious idea: building a big business out of selling empty containers, summarizing in the question, "You're going to sell what? Empty Boxes?"

On July 1, 1978, The Container Store opened its doors in a small, 1,600-square-foot retail space in Dallas. Tindell and partners Garrett Boone, and architect John Mullen opened a retail store offering a mix of storage products, and originated a new category of retailing, that of storage and organization.

The Container Store has reported an average 20% annual growth for most of its years in business. In 1999, it bought one of its main suppliers, elfa International, a Swedish corporation making shelving and storage units.

The company now has 5,300 employees at 67 stores nationwide, with three more opening this year.

Tindell says his the goal never has been growth for growth's sake, but to adhere to the company's values-based business philosophies: an employee-first culture, superior customer service and strict merchandising. The Container Store has been named on Fortune magazine's "100 Best Companies To Work For" list for 15 consecutive years.

In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of Conscious Capitalism.Tindell pays his front-line employees $50,000 annually, believing "One great person can do the work of three good people."

In Uncontainable Tindell tells how other businesses can adapt an approach Tindell calls "the most profitable, sustainable and fun way of doing business." 

The Container Store says entrepreneurs, students, seasoned business leaders and its loyal fans will appreciate Uncontainable’s message of crafting a harmonic balance of win-wins and enjoying the most profitable, sustainable and fun way of doing business. It is  available at The Container Store’s 67 store locations, online at uncontainable.com and anywhere books are sold.