LINCOLNSHIRE, IL - Toolkits for dealers, rebranding and easy-to-use product manuals are just some of the marketing methods used by wood products manufacturers in the past year to grow sales. Other strategic marketing tips by this year's class of WOOD 100 participants included product diversification, targeted promotions and social media.
These strategies and more were included in the 2014 WOOD 100: Strategies for Success, published in September by Woodworking Network. In addition to marketing initiatives, the WOOD 100 also highlighted: go-to-market strategies, business strategies, productivity enhancements, technology integration, product innovations, and customer service strategies.
Since 1990, the WOOD 100 has paid tribute to companies that have not only grown their business, but also to those that have survived, as well as thrived, in today's economy. Participating companies sharing their strategies for success in the WOOD 100 are from all segments of the woodworking industry including: cabinetry, residential and contract furniture, architectural woodworking, closets, wood components, millwork and panel processing.
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