For a third year AWI members participated in a Purdue University study about wood products certification.  Released on April 22, the results reveal that 70.97% of the respondents said they enter the certified product market because of “customer request”.  What were the other reasons?

Seeking to increase sales volume

38.71%

Seeking to expand market share

30.11%

Enhance external company image

30.11%

Take advantage of a growing market

29.03%

Business owner's commitment to environmental issues

26.88%

Employees' commitment to environmental issues

12.90%

Seeking to diversify profucts

5.8%

Pressure from environmental groups

5.8%

Note: multiple responses were possible.

Among the survey respondents’ customers for certified wood products, 64.95% were for institutional customers (corporate offices, hotels, hospitals, schools, etc.), and the second largest at 43.30% were state governments.

Among other revelations, the survey found the following top five programs were the least understood.  Respondents said they “do not understand at all”:

American Tree Farm System Certification

41.10%

HPD Health Product Declarations

42.50%

Green Globe Certification

39.51%

EPF Environmental Health Declarations

39.88%

LCA Life Cycle Analysis

34.36%

What else was revealed in the 28-page results document?  View all of the answers here

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