AWFS Session Spotlight: Marketing Yourself Effectively Online
May 30, 2013 | 10:59 am CDT
Mike Salguero

AWFS Session Spotlight: Marketing Yourself Effectively OnlineLAS VEGAS - Join a dialog on web-based tools and marketing strategies to grow your business led by Mike Salguero, CEO and founder of, the first website designed to connect craftsmen and consumers looking for custom-made merchandise. Within two years, the firm's community of 350 carpenters has grown to include over 9,800 artisans and custom furniture makers.

Salguero stresses the importance of creating an online presence to build your brand and client base in a fast-paced e-commerce environment as he teaches you how to take advantage of the resources available to generate a strong online marketing campaign for your small or large shop. At AWFS, he will do a walkthrough of low-cost and effective ways to market your business, discussing methods such as:


  • storytelling blogging
  • Facebook, Pinterest, Twitter and other social media/smartphone applications


Date/Time: Thursday, July 25, 2013, 11:00 a.m. - 12:30 p.m.

Location: Las Vegas Convention Center, Main Floor, Room N119

To view all educational seminars, click here.

About AWFS Fair

The full-scale international AWFS®Fair, scheduled for Wednesday - Saturday, July 24 - 27, 2013 in Las Vegas, has become a critical hub for international commerce in the woodworking industry. The AWFS®Fair brings together the entire home and commercial furnishings industry, including manufacturers and distributors of machinery, hardware, lumber, construction materials and other suppliers to the furniture, cabinet manufacturers and custom woodworkers.

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