Organizers Direct, Scottsdale, AZ — It takes a special skill set to drive wood products dealer sales of custom cabinetry and closet systems. Organizers Direct's strategy for marketing its products and design services through its network of qualified dealers earned it a spot on the 2014 WOOD 100.
While it can be challenging enough to market your own business, it takes a special skill set to help dealers also market theirs. A supplier of custom cabinetry and home organization systems since its inception in 1995, Organizers Direct markets its products and design services through a network of qualified dealers.
“Over the last year, Organizers Direct has focused much of its efforts helping dealers grow their businesses,” says President Neil Balter. In addition to hiring an experienced regional sales manager, Organizers Direct created an online Marketing Toolkit for its dealers that contains customizable collateral materials, downloadable product image files and social media how-to guides and advertising templates. The company also makes available free product, installation, marketing and sales training at its corporate headquarters in Arizona.
“Organizers Direct is truly dedicated to helping dealers succeed,” Balter says, and the strategy has paid off. Sales jumped 20% in 2013 to $12 million, and 2014 looks to be even better, Balter adds. 2015 projections are also “excellent” as the company continues to add new products and finishes to keep up with market trends.
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