LAC-MÉGANTIC, QUÉBEC, CANADA — Tafisa Canada, manufacturer of particleboard and decorative TFM panels for furniture and interior design, recently launched a new set of marketing tools and materials reflecting the company’s design and sustainable options.
Tafisa’s marketing tools include a flip chart that sorts colors by texture along with detailed specifications for each texture and color combination suggestions, clear identification of which products are standard or made-to-order, in-depth explanations about the differences in panels — high-pressure laminate (HPL) versus thermofused melamine (TFM) panels – order and minimum details, listings of complimentary products such as doors and mouldings and how they can be used, as well as directions on where products can be found.
“Industry feedback demonstrated a need for more user-friendly and informative resources to speed up the panel decision-making and purchasing process,” said Lise LeBreton, marketing director of Tafisa Canada. “The goal was to increase understanding about our products, and minimize the effort involved for customers in getting answers to questions that inevitably arise when making panel-purchasing decisions.”
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