In what’s being called an industry breakthrough by users, Tafisa® Canada has unveiled a series of unique marketing tools that are not only fashion-forward, but also help make the product selection process easier for customers than ever before.
Tafisa, owner and operator of North America’s largest particleboard and decorative panel manufacturing facility, has launched the new marketing materials in honour of its 20th anniversary.
“Industry feedback demonstrated a need for more user-friendly and informative resources to speed up the panel decision-making and purchasing process,” said Lise LeBreton, Marketing Director of Tafisa Canada. “Our new offerings combine the best of design and functionality to provide customers with improved service and a unique ‘all-you-need-to-know-in-one-spot’ experience.”
With a new, fashionable look that reinforces the company’s design and environmental leadership, Tafisa’s marketing tools break new ground in the industry – including a flip chart that sorts colours by texture rather than colour family, detailed specifications for each texture and colour combination suggestions, clear identification of which products are standard or made-to-order, in-depth explanations about the differences in panels – such as high-pressure laminate (HPL) versus thermofused melamine (TFM) panels – order and minimum details, listings of complimentary products such as doors and mouldings and how they can be used, as well as directions on where products can be found.
“The goal was to increase understanding about our products, and minimize the effort involved for customers in getting answers to questions that inevitably arise when making panel-purchasing decisions,” said LeBreton. “Preliminary feedback from distributors, specifiers, architects and designers has been extremely positive, reinforcing that Tafisa’s new tools are clearly meeting this objective.”
Source: Tafisa Canada
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