ICA Group has developed a software program for the virtual treatment of wood with high-definition ICA colors and effects. Wood Look is a real-time configurator designed by ICA Group to project its wood finish colors and effects directly onto the 3D image created and used by furniture producers. With the software, clients can view and select the color of their products in a highly realistic way, says the company. Advantages of the program include the ability of clients to see the final result of an application of a coating without requiring the production of prototypes.  Also, it affords architects and interior designers the possibility of seeing realistic colors, effects and combinations. The Wood Look system allows for the virtual application ICA’s various finishes including the new NATURAL MATTER range and the MY LAB system, which enables users to create unique combinations with the 70 metal-effect coatings of the LIQUID METALS range, says the company.

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About ICA North America

Founded in 1971 by Claudio Paniccia and his family, ICA is now the leading producer of specialized high end coatings for wood in Italy. Today ICA is still owned and run by Claudio and his sons who have invested heavily in the very latest research, manufacturing and informatics systems - as evidenced by ICA 3 which was formally opened March 2003. The Export department was founded in 1989, and ICA 2 was opened in 1991, in Civitanova Alta. ICA 3, comprising both new production and laboratory facilities opened in 1993, whilst ICA North America opened in Canada in 2001. ICA expanded further, acquiring BASF wood coatings/Salchi in 2004 and opening a German subsidiary in 2005. The new state of the art warehouse opened in August of 2006 and ICA North America opened their new offices in January 2007.

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