ICA Group has developed a software program for the virtual treatment of wood with high-definition ICA colors and effects. Wood Look is a real-time configurator designed by ICA Group to project its wood finish colors and effects directly onto the 3D image created and used by furniture producers. With the software, clients can view and select the color of their products in a highly realistic way, says the company. Advantages of the program include the ability of clients to see the final result of an application of a coating without requiring the production of prototypes.  Also, it affords architects and interior designers the possibility of seeing realistic colors, effects and combinations. The Wood Look system allows for the virtual application ICA’s various finishes including the new NATURAL MATTER range and the MY LAB system, which enables users to create unique combinations with the 70 metal-effect coatings of the LIQUID METALS range, says the company.

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