The Lorax, a new movie based on the Dr. Seuss's environmentally-themed book, has surprised media analysts for its appeal. Ticket sales make it look like a blockbuster since its March 2 opening.

But its success at the box office is no surpise for parents in my generation who read it repeatedly to their children.

The book is intended to gradually (not in an alarmist way) help children make the connection between fad-driven demand for discretionary consumer goods - in this case sweaters (Thneeds) made from Truffula trees - and the impact that can have on the environment.

In the book all the Truffula trees are cut down, destroying the environment - and the businesses that relied on the trees. These days U.S. wood industry firms by and large see themselves as stewards of the woods that provide their livelihood.

Critics say the movie's environmental themes have been watered down. But we've learned something since Dr. Seuss wrote that book. In it, a lone truffula seed could regenerate the mythical Truffula forests; it's left unanswered whether that will happen.

In real life, reforestation of the Brazilian Atlantic Forest - once spanning 330 million acres, now just 7 percent of its original size - is promoted (though not funded) by movie sponsors.

Will forestry and lumber industries get a black eye as Truffula tree woodlands are decimated in Universal Pictures' The Lorax? And does the Lorax still speak for the trees?

Tell us what you think. I've include pictures from the movie, and a video clip at the bottom.

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