To get the message across, they've encased the shoes (the idea was thought up by member Dimitar Inchev). in custom made wood boxes, artfully produced by Archabits, a Bulgarian design studio, with the front panel designed by Valistika Studio in Barcelona.
This example is one of many that highlights a growing popularity for wood in packaging, according to The Dieline, a packaging design trends organization.
The Society27 is an international design cooperative, with 27 members around the world, that aims to create hand-made, personalized one-of-a-kind items. And wood is an important part of their packaging. Since the shows are hand made and limited in total run, it's a natural that the shoe boxes would be too.
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