Much like the endless bologna sandwiches you may have eaten during your “lean” years, perhaps you’ve had your fill.
I mean, really, you’ve got business to do. Things to install. Accounts to balance.
Who has time to connect with people and share insights and project info and “fun-tivities”?
And so do 92% of marketers, according to the just released 2014 Social Media Marketing Industry Report by Social Media Examiner, who feel that social media is “very important” to their business success. The top 2 benefits are increased exposure and increased traffic to their sites, followed closely by develop loyal fans and provide marketplace insight.
And as a business person, by default, you’re also a business marketer.
So what tactics prove most effective?
Facebook usage is declining, You Tube usage is up and Google+ is on most people’s radar screens to learn more about.
Marketers plan on increasing their use of blogging (68%), YouTube (67%), Twitter (67%),
LinkedIn (64%) and Facebook (64%), in that order
How much time is spent on social media?
34% of businesses spend 1 - 5 hours per week
27% of businesses spend 6 - 10 hours per week.
By spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media.
Nearly half of those who spend at least 6 hours per week on social media efforts saw a benefit of reduced marketing expenses.
At least 57% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 40% of businesses with 1000 or more employees agreed.
How do you figure it all out?
I’ve got an answer for you. Join me in a live course that includes coaching! It’s coming up quickly and The Mayor of Hardware and I would love to help you make more progress. Check it out - and let me know if you have questions. Either give me a call or send me an email. This is your best chance to gain ground, get attention and receive specific guidance on your marketing efforts.
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