Woodworking firms reset tactics: To find and reach customers in the downturn, wood industry firms adopted new Go-to-Market Strategies to reach target audiences, especially home organization suppliers — Wellborn Cabinets supplies closets to builders; Closet Works launched a wholesale division; PremierGarage partnered with Closet Tailors; and Windquest became Stow.

Photo courtesy of The Stow Co. 
Market Strategies
Aaron Inc., Atlanta, GA
Furniture built at 14 green Woodhaven factories
are sold/rented at 1,730 company or franchise
stores. Its Q2 sales rose 7% to $445 million. Read

Masco Corp.,Taylor, MI
Lowe’s adopted an exclusive Masco line branded
as Home Options Storage Solutions.Read more.

U.S. Home Systems, Dallas, TX
Since January new kitchen cabinet refacing
displays went into 1,660 The Home Depot stores.
Sales rose 38% second quarter. Read more.

Closet Works, Chicago, IL
Closet Works merged its Space-Metrics and Plus
Closets divisions to form Space Plus, a wholesaler
to closet retailers who don’t manufacture.

Wellborn Cabinet Inc., Ashland, AL
The cabinetry manufacturer pushed its closets line
to builders/remodelers with Synergy Builders of
West Chicago, IL, taking on Wellborn’s mud rooms,
pantry rooms, laundry rooms, garages, linen closets
and craft rooms.

Tailored Living, Phoenix, AZ
PremierGarage Systems LLC has entered into a
strategic partnership with Tailored Living, formerly
Closet Tailors LLC of Orange, CA. The relationship
 will integrate the North American franchise
networks of Tailored Living and Premier Garage
into a new brand. Read more.

THE STOW CO., Holland, MI, formerly The Windquest Companies, rebranded.
“The name brings clarity both within our organization and externally,” said Eric Wolf, CEO. “It’s very specific to our identity. It defines what we help people do: Put things in order.” Stow reaches customers through multiple brands: ORG - consulting, design and installation services sold by authorized dealers; Easy Track - closet organizer kits for the DIY market; EasyClosets.com - an online DIY consumer portal; and ProClosets.com — custom products sold to builders and remodelers. Read more.

Have something to say? Share your thoughts with us in the comments below.