12th Annual Report

This year’s WOOD 100 companies raked in $1,054,564,000 of sales for 2000. In the process, the companies saw their sales climb an average of 16.8% from 1999.

An impressive 2/3 of the WOOD 100 participants exceeded this overall average. The 12th Annual WOOD 100 Report boasts 69 companies that exceed the 16.8% average in sales growth. Companies that came in just under this mean point combined for $773 million dollars in sales, nearly 3/4 of the total sales.

When asked what factor most contributed to their overall success since Jan. 1, 1998, 31% of WOOD 100 company executives cite the skills and dedications of their employees. Next in line is increased productivity with 21%. New product development and marketing programs tied for third with 13% of the responses.

What factor contributed most to your company’s overall success since Jan. 1, 1998?
Increased Productivity 30%
Employee Skills/Dedication 23%
Marketing Program 16%
New Product Development 16%
Quality Control Improvement 10%
Other 5%

Both ends of the sales figure spectrum are represented fairly equally with 41 companies coming in with under $2.5 million in sales and thirty-six at $10 million or more. Specific companies range in 2000 sales from $216,000 for Quality Kraft (No. 56) of Virginia Beach, VA, to $68,821,000 for Eagle Industries LLC (No. 72) of Bowling Green, KY.

Eagle Industries brought home the “big� money prize. The company has 650,000 square feet of manufacturing and warehouse space in Bowling Green, KY, with satellite distribution operations in Albany, OR. Eagle Industries says these locations allow it to service the entire continental United States and much of Canada. It manufactures furniture and virtually all of its furniture components.

There are, of course, several other big-volume companies worth mentioning; considering that, 16 posted more than $25 million in sales in 2000. They include Barbosa Cabinets (No. 19) of Tracy, CA, $30 million; Blackhawk Furniture Inc. (No. 46) of Riverside, CA, $46 million; Legacy Cabinets LLC (No. 66) of Eastaboga, AL, $37 million; Royal Cabinets (No. 67) of Pomona, CA, $32 million; and Kretz Lumber Co. Inc. (No. 70) of Antigo, WI, $36 million.

That is not to say that the small companies did not earn some blue ribbons. For the second consecutive year, D&L Custom Interiors is perched at the top of the WOOD 100. The eight-man company based in Loganville, GA, tops the field with 135% growth in 2000 based on sales of $762,000. The hardworking employees smile when they hear that the company has grown a tremendous 600% since 1998, says Doug Hartman, president.

The small companies of $2.5 million in sales or less represent 14 of the top 25 companies in this year’s WOOD 100 Report. Nine of these are companies that have increased their sales by at least 50% or better. Included are D&L Custom Interiors; Artisan Woodcrafters (No. 2) of Auburn, GA; P.K. Designs Inc. (No. 4) of Arlington, WA; Eggli Bros. Millwork Inc. (No. 5) of Lander, WY; Construction Service Associates (No. 7) of San Diego, CA; Augusta Millwork Inc. (No. 9) of Augusta, GA; Levi Mize Woodcraftsman Inc. (No. 12) of Camarillo, CA; Impressions Architectural Millwork (No. 14) of Cypress, TX; Centorbi Custom Cabinetry (No. 16) of St. Charles, MO; and The Wood Barn Inc. (No. 17) of Louisburg, N.C.

While the numbers continue to add up, many have trepidations about the continued state of the economy. Last year, W&WP reported that the economy was a top concern by 39% of WOOD 100 company executives. No surprise, this year it has climbed to 53% as the number one concern.

While people can not control the economy there is still cause for optimism because for the 13th annual WOOD 100, 57 company executives also predict double-digit growth. Several companies still expect to grow considerably: D& L Custom Interiors with 125% projected, P.K. Designs Inc. (No. 4) of Arlington, WA, with 80% projected and Centorbi Custom Cabinetry (No. 16) of St. Charles, MO, with 60% projected.

Success Times Two

What is it like to be number one in the WOOD 100 two years in a row? Doug Hartman, president and founder of D&L Custom Interiors Inc. of Loganville, GA, can answer that question. “I would say it is a shock and a surprise. All of our employees here will be thrilled when they find out,� says Hartman.

Bars like this one are D&L Custom Interiors’ specialty because, says president Doug Hartman, no two are the same.  

D&L Custom Interiors’ tremendous success since 1998 can be attributed to many factors explains Hartman. The company has hooked up with good contractors; concentrated on repeat buisness; expanded its market area; accepted more residential projects; added to its workforce which includes an outside salesperson; doubled the size of its building from 6,000 square feet to 12,000 square feet; purchased its own trucks instead of renting them; and targeted the residential market with a direct mail promotional campaign. All of this combined with an excellent fourth quarter gave D&L Custom Interiors its incredible growth.

“The growth for the company has been great, but I would like to see it grow now at a more manageable rate,� explains Hartman, “We’ve had to do some consulting and reorganization. For the future, we are going to focus more on not getting every single job, but on the more challenging and profit margin jobs.�

Despite wanting to slow down a bit, D&L still expects to more than double sales for next year with 125% growth projected. This growth percentage would bring the company up to approximately $1,715,000 in sales.

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