Custom Woodworking Business magazine will be relaunched with the November issue. Redesigned with a fresh new format, Closets — the only business publication targeting the home, garage and commercial storage solutions market — will increase its frequency and distribution. As part of the relaunch, Closets will move from bi-monthly publication to eight issues per year. Its circulation will be boosted from 19,000 unaudited to 47,500 BPA-audited. In addition, Closets magazine will be accompanied each issue by Custom Woodworking Business magazine, produced as a uniquely bound “dual cover” publication.
“So many of our readers running closet businesses are being asked by customers to quote on kitchens, bathrooms, even business offices,” says Laurel Didier, Closets publisher and Group VP of Vance Publishing, parent of the two magazines. “We’ve seen the same thing with custom cabinet shops.” With the market improving, Closets shops have taken on both residential and commercial cabinetry and remodeling; custom woodshops have moved into closets, garage and storage solutions.
As a result, says Didier, Vance decided to provide readers custom woodworking information — cabinet making hardware, panel, tools and design trends and techniques — as well as business guidance for uncovering sales opportunities in the custom marketplace.
More Design Flair
“Closets magazine will have increased emphasis on color, style and design trends, and hardware and components that are a defining aspect of storage solutions,” Didier says. “But the best thing is that our audience of closets professionals will be able to find more information about new products and solutions for all types of projects. It will widen the reading horizon.”
The November relaunch of Closets with Custom Woodworking Business will feature a dual-cover format. Closets will open on one side; when the issue is turned 180 degrees, readers will navigate the pages of Custom Woodworking Business. Online, ClosetsDaily.com and Facebook.com/ClosetsDaily maintain their focus on total storage solutions.
This announcement follows an news that Closets and Custom Woodworking Business would join forces to produce the all-new Cabinets & Closets Conference & Expo, Feb. 27-March 1, 2013 in Edison, NJ. (See p. 14.)That expanded event results from the same trends that are seeing more closet specialists move into custom cabinetry and other aspects of home interior remodeling. Learn more at CabinetsandClosetsExpo.com.
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