It takes a special skill set to drive wood products dealer sales of custom cabinetry and closet systems. Organizers Direct's strategy for marketing its products and design services through its network of qualified dealers earned it a spot on the 2014 WOOD 100.
wood 100 2014
Organization is key to developing an effective marketing plan. Whether it’s growing their own businesses, or helping franchises market theirs, these WOOD 100 firms are experts at promoting their goods and services.
While it can be challenging enough to market your own business, it takes a special skill set to help dealers also market theirs. A supplier of custom cabinetry and home organization systems since its inception in 1995, Organizers Direct markets its products and design services through a network of qualified dealers.
The future is bright for Tischlerei Fine Woodworking. A manufacturer of custom cabinetry and millwork, the company sells its products through kitchen and bath dealers in the Midwest.
There’s no countering the fact that these savvy WOOD 100 marketers continue to find ways to reach customers while separating themselves from their competitors.
Decore-ative Specialties made news when it "streamlined" its custom cabinet components manufacturing and ordering with the innovative go-to-market strategy.
The path to success is not the same for every wood products company. Business strategies used by this year’s WOOD 100 range from outsourcing to insourcing, to expansions and training of workers.
Sales for the architectural millwork and custom products manufacturer rose 3.2% in 2013, and Custom Millwork & Display looks to grow even more as it continues to improve its profit margins.
The architectural woodworking and restaurant/retail fixture firm attributes its success to its employees, including customer service and productivity skills. 2013 sales rose 5.8% and the custom manufacturer looks for sales to be even higher this year.
Getting the right pieces in place is a key ingredient in improving the productivity — and profitability — in the woodworking shop.