Darrell Keezer, author of 37 Ways Your Website Died, brings his inimitable style and coloful delivery to WMS 2015 woodworking show on Nov. 6 at Toronto's International Centre. 

Keezer is the founder of Candybox Marketing, a digital agency that helps businesses generate new customers using social media, search engines and creating websites that convert. Keezerl has been instrumental in helping organizations attract, engage, and convert online visitors into customers. Clients include Spin Master Toys, Fox Entertainment, and The Weather Network. Here's an excerpt from a recent blog on social media:
 
Over the past few years I’ve had the privilege of speaking on Social Media in front of thousands of businesses. Some events would consist of CEOs in private sessions so that they could ask the stupid questions without their VP of Marketing being in the room. Here’s a few things that I’ve learned along the way:
 

1. CEOs are afraid of Social Media –  

While presenting the new world order on social sharing, transparency and community buying power, a lot of them would shake their heads and claim that it is ‘All too much to consume!’ I would agree that a lot has happened over the past 10 years, but it is nothing to be afraid of. It may force you to think about new ways of doing business, marketing your products and treating your customer, but it is fundamentally the easiest time in history to market your products. Consumers are embracing information like never before and it’s the best opportunity to launch a new product, or rejuvenate an old one.
 

2. They don’t know what they don’t know.

I’ve heard this expression more and more these days, and it almost seems like an excuse to not engage the new social changes that are taking place. My challenge has always been to these leaders that they can learn in minutes. So  you don’t know what a hashtag is…. GOOGLE IT! Ask someone under 30 and get schooled in Social Media in a few minutes. It won’t take you years to get caught up, just a few hours of actually making an effort. My company holds regular workshops to get business owners / marketing managers up to speed in Social and you’ll be amazed how far these people get in just one day! PS – This is not just a cheap plug to get more attendees to our workshops; they are not our core business focus, but simply a way that we enjoy connecting with new businesses!
 
 Keezer started Candybox in 2008, and now leads a group of 10 digital experts, that are changing the landscape of online marketing in Canada and the U.S. Read more about Darrell Keezer at his website, or come here him free at the Woodworking Machinery & Supply Expo. The show runs Nov. 5-7 at the International Centre in Toronto. 
 
Corporate Website: www.candyboxmarketing.com
Darrell's Blog: www.darrellkeezer.com
More: about.me/darrellkeezer
 

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