Closet sales opportunities abound both for cabinetmakers and home storage solutions professionals looking to expand. Hear from Mike Carson and Denise Butchko on new market strategies in this webcast originally broadcast Feb. 6, 2013.

Learn how closets shops can move into cabinetry work, and custom cabinetry shops can move into home storage solutions work, and opportunities you'll discover at Cabinets & Closets Expo 2013 Feb. 27-Mar. 1 in Edison, NJ.

You'll learn about:

• Understanding client space planning needs
• Managing project expectations
• How bidding process differs
• Which areas makes more money?

Who should attend?:
• Closet shop owners, managers, designers
• Custom cabinetmakers
• Professional organizers
• Kitchen and bath designers

Registration is FREE.

Presented by:

Free Webcast: Closets and Cabinetry CrossoversDenise Butchko
Butchko & Co., Chicago, IL
Denise is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like Better Homes & Gardens and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing. Tutorials are available at

Free Webcast: Closets and Cabinetry CrossoversMike Carson
Founder, Closet Works

Mike Carson founded Closet Works in his two-car garage in 1987. The company grew to become the largest Chicago-area-based manufacturer of closet and home storage solutions, before the Great Recession employing more than 100 people with sales of more than $11 million. Closet Works’ growth record earned it a place in Wood & Wood Products’ prestigious annual WOOD 100 list of fast-growing wood products companies on multiple occasions.
In 1999, Carson organized and served as the first chairman of the National Closet Group (NCG), comprised of more than 40 independent closet companies located throughout the U.S. The NCG led to the birth of the Association of Closet and Storage Professionals (ACSP) in 2005; Carson was elected as the frist ACSP president. Carson also was a frequent presenter at the annual Closets Conference & Expo and contributor to


Free Webcast: Closets and Cabinetry Crossovers Bill Esler
Editorial Director, Woodworking Network
Wood Interiors Media Group

Bill is responsible for editing Closets magazine, Custom Woodworking Business and coordinating all content for Wood & Wood Products, and, along with related newsletters. Bill is also a board member of, the woodworking industry education advocacy organization. Prior to Vance Publishing, Bill’s background includes 20 years in business to business communications and 10 years in print manufacturing and production.

Original Broadcast Date:
Feb. 6, 2013

10:30am CT/11:30am ET

Have something to say? Share your thoughts with us in the comments below.