Miralis cabinetry CEO Daniel Drapeau on growth and transition capital
July 17, 2018 | 4:40 pm CDT
Miralis is a Quebec kitchen cabinetry company that was founded in 1976 and that has built a reputation as a kitchen designer through its pioneering vision and the impeccable quality of its products. The small company from Rimouski, which first specialized in kitchen cabinets, was quickly recognized for having an artistic vision ahead of its time. Today, Miralis, headed by Daniel Drapeau, carries out major projects and exports its talent and Quebec-honed know-how all around the world. Its goal: to make every kitchen a friendly place with a soul of its own. Avant la vidéo en français cliquez ici>>
Running Ahead of Cabinetry Design Trends
Exclusivity is what drives Miralis. In 2010, it launched a range of contemporary products inspired by European trends and quickly garnered attention, not least because it was one of the only manufacturers to offer this type of product in North America. In 2012, Miralis also propelled the “rough chic” trend, which combines textured wood and modern materials and still enjoys great success. Starting in 2016, the company will shift into growth mode. More than ever before, Miralis wants to conquer new markets and the hearts of its customers.
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