Amanda Eden

How to use social media to market home and building products

The home and building products industry is filled with innovative products and brands aimed at everyone from middle-class consumers in suburbia, to the influential and powerful movers and shakers of the architecture and design world. Some of these brands and products are about as niche as niche gets. And on top of that, marketers are tasked with executing social media strategies for companies and organizations that have extremely narrow and hard-to-reach audiences.
By Amanda Eden, Stoner Bunting Advertising