With almost all consumers basing their purchasing decisions on color and appearance, are your wood products on target to sell?

Sherwin-Williams is debuting an automated spray finishing, named AutoSpray, that measures the work piece shapes and sizes, and sets spray patterns to avoid overspray. The company says 30 companies are now using its Aurora Color System, which stores color recipes in the cloud. It was introduced at IWF 2014 and also being show here at AWFS Fair, which opened today in the Las Vegas Convention Center.

Sherwin-Williams Product Finishes launched a line of prefinish coatings as it ventures into the North American OEM flooring market. UV-curable wood flooring coating systems the first offerings in the line.

Steps to 6 Finishing Techni Textured Emulsion, Veiling Lacquer, Crackle Finish, Chip Paint, Black Powder Glaze, Dry BrushSayerlack Accent Finishes, Innovative Wood Solutions

Sherwin-Williams announces the availability of Powdura Sprint, a low-cure polyester resin-based powder coating system for use on medium density fiberboard (MDF).

The new Ultra-Cure Waterborne UV Pigmented Blending System from Sherwin-Williams offers custom pigmented UV colors and gloss levels matched in as few as three days.

Carrying on a 140-year tradition, AcromaPro is the name of Sherwin-Williams industrial wood finishing brand. The company retired the Becker Acroma name in North America.