sales

Lumber Nomenclature - What's In a Name?

Timberland Wood Products took me under its wing and is teaching me about the lumber business. Woodworking companies, purchasing agents, and people new to the industry could use the same help. Here it is.

Your Woodworking Newsletter/Blog Sucks

Change your company newsletter and start focusing how customers have used your products to make their lives better. A great company update is less about the company and more about the customer.

Woodworkers: Complexity Stops Your Progress

Customers are getting over 150 emails, 30 calls, and constant interruptions. They don't have time, so they make quick decisions, or none at all. Simple concepts, easy to order programs, and clear instructions create more wood product sales.