As a strong advocate for Customer Relationship Manager’s (CRM) I can say they fall flat when it comes to changing people’s habits.

There are always at least two different truths or realities in every company vs. customer conflict; what the customer believes and what the company believes.

The most expensive raw material in most wood manufacturing plants is the lumber. Keeping a handle on the recently rising market and a steady supply are essential to staying profitable.

Sharing knowledge is a great way to convince people to work with you. The key is to avoid overwhelming them with too many decisions and options.

It takes years to build a good reputation. Make sure that at the end of a woodworking show your reputation is not being torn down with your booth. If you agree to do the show, leave enough staff behind to pack it up and handle the slower crowds

Develop a sales stragety for success with professionalism and excellence.

LINOCOLNSHIRE, IL -- Rick Hill, columnist of Custom Woodworking Business and bloggist of WoodworkingNetwork.com, will share ideas for how professional woodworkers can find new customers in a free Webinar.

Rick Hill, bloggist and columnist at Woodworking Network, previews his seminar presentation at AWFS Fair 2011.Implementing Successful Sales Systems, Wednesday, July 20, from 9:00 – 10:30 a.m.

Salesforce.com has recently written that the cost of each successful physical sales call is $400. If you want to build your business with independent or factory sales reps, you will have to help with the costs.

When dealing with your wood product, look at not only how well it is made, but how well it is packaged. Sometimes the package is the product.