customer relationship management

Custom

Break the Wood Show Zombie Spell

The goal of attending woodworking shows is to find new business. Finding, qualifying and recording leads is the main priority. Don't let long discussions distract your main purpose.

Custom

Making the Show; Losing the Lead

Contrary to popular practice, woodworking trade show exhibiting hours are not for meeting with outside salespeople, current accounts or vendors. All of those customers and people are already on your daily call lists during normal business hours.